Update your graphics as needed so they are in good condition, clear and brand relevant.Staffer attire should be distinctive, brand-appropriate and, if possible, fun!.Announce the gifts using your pre-show or event promotions. Make sure the gifts you purchase are relevant to your audience.Get small giveaways to offer attendees.Doing so is a great way to welcome them into your exhibit. Offer people a glass of water, some candy or an opportunity to sit down.Something as simple as ‘what brings you here today?’ Prepare open-ended questions for starting conversations with attendees who walk by your booth.A simple smile and hello will make it much easier for people to approach you.Consider purchasing sponsorships from the show – just make sure they are brand relevant.Make sure to have a web presence by promoting your show participation on your homepage.Send invitations to existing customers or top prospects.Research how you compare to the competition.Find out if you are introducing a new product or service or promoting existing ones.
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